Thinking of a product to launch can be a daunting task. Before launching a product one must consider who his product is targeted to. It is a fact that some products are easier to launch than others. Let me ask you this one important question. Do you have a budget to launch your product?
Why A Budget Is Important?
To help you draw a conclusion as to how much money you need to make your product more promotional you should make a product launch timeline. A product timeline outlines your basic goals for your product launch. For example, if your product is a pair of sneakers write on a piece of paper the basic steps it will take before the final launch.
If you want professional product photography pics for your sneakers, write that down as your first requirement. Secondly, do you want a model to wear your sneakers? Write that down second. Do you want to market through social media?
If the answer is yes be specific here and write down the exact social media channels you plan to market through. Some examples would include Facebook and YouTube. Under each timeline goal, you will write down a rough estimate of how much you suspect it will cost to fulfil each goal.
Remember through social media your goal is to create a budget for each marketing platform to determine how much it will cost you to grow your own social media accounts for your product. By now you have an estimated budget set for each timeline goal.
Video Review
You need videos created to strike an interest in your product. All videos tailored around your video needs to be created in HD format. The first video should be uploaded to your YouTube channel. This video is more so promotional from a commercial perspective. Secondly, you need to get video reviews about your product.
You can pay other YouTubers with a good subscriber amount to create a video review about your product. The video Review they make will be uploaded to their YouTube channel for their audience to watch. In order to make this possible, YouTube influencer will need your product in hand.
Why Famebit?
As long as a budget isn’t the issue you will have no issues marketing your product. Famebit is a great site because it connects social media influencers with companies of all sizes. You can get influencers with big accounts on Facebook, YouTube, and even bloggers to promote your product. You are required to send your product to the influencer for review. You can even message the influencer through Famebit and give them an outline of what you want to be mentioned in the video.
Depending on how many YouTube subscribers the influencer has you will pay. You can spend as little as $100 all the way up to $1000s depending on how great of an influencer you’re dealing with. The influencer will specify how many days it will take him to create a review video for your product.
If your promoting sneakers, you may want him to try them on and talk about how comfortable they are. If the sneakers are athletic shoes you may want him to go to the gym and work out for a few days to elaborate on durability. Do you get the point? You control the video. It’s your vision manifest.
Grow Your Social Media Accounts
The set goal is for you to always have a plan of action. Where do you want the influencer to direct their audience? Are you offering a special promotion or a discount the influencer can tell his audience about?
Your influencer should also tell their audience to subscribe to your YouTube Channel. You can request for your YouTube channel link to be placed in the video description of the influencer video. By following the steps tactics you will start growing your YouTube channel organically through word of mouth.
Market Research
You don’t have time to make mistakes. This means if your not capable of performing market research on your own hire a professional that can. Keep in mind that Famebit allows you to see which country audience your influencer gains the most.
So if your YouTube influencer has over 100,000 subscribers or views coming from the USA you will have that data. Keep in mind these methods work for almost any product, so to sum up in one line there are many companies who offer you with such help, for instance, Customgear Australia.
Does Your Product Solve A Problem?
You can certainly make your product more desirable by designing it in such a way to solve a problem. By doing so you are creating a need in the mind of the buyer to purchase your product. The market price you set for your item should be reasonable. If your product looks like everyone else’s but it has added functionality, up the price a bit and get a return you deserve. And remember if your product is the best thing around town your audience will let you know.
