There are about 1.393 billion active users on Instagram in 2022. Since it’s so easy to create an account, most people use it to promote their products.
Businesses are tapping into e-commerce due to its infinite potential. However, this has created stiff competition among digital marketers. Only a smart, innovative marketing strategy can set you apart from the crowd.
Various marketing strategies work best for different businesses. The many approaches create a rift in the perception of marketing strategies.
It would be unfortunate to base your content strategy on some marketing myths. We want you to use the correct information in your decision-making process.
Read on as we aim to debunk some of the most common Instagram marketing myths.
- Instagram Likes Will Stop Being Relevant
Instagram has been testing another app version that makes the likes tab visible only to the account owner. This has sparked debates that likes won’t matter anymore. Even if this feature was to be fully adopted, likes would still be relevant in the digital marketing industry.
The likes you get from your target audience confirm that you are sharing the right content. They contribute to the algorithm behind the consumer’s feed. The more consumers like your videos, the more likely they will come across your future posts.
Besides, likes have always been the best way to survey your target audience. They can tell you when new consumers are engaging with your post. That information will come in handy when you are redesigning ad campaigns.
The only thing that you may cease to have if this version goes viral is the social proof of your high audience volume.
- Few Hashtags Are the Best
Savvy marketers understand that strategies work differently across various social media platforms. Since twitter advocates using two hashtags per post for the best results, some marketers think this applies to Instagram.
This myth assumes that the two social media platforms have the same character room. However, Twitter has much more limited space than Instagram.
Therefore, you can use the wiggle room in Instagram to add more hashtags. The more specific and detailed your post is, the higher the chances of a better engagement rate. Besides, hashtag research tools will guide you if you are unsure what hashtags to use.
- Number of Followers Is the Most Critical Factor
With the right brand positioning techniques, you will attract reasonable followership. A common myth among the Instagram influencer marketing industry is that your following is the most critical factor. The notion has led many digital marketers into focusing on solely growing the number of followers.
Even though it contributes to favorable brand positioning, it isn’t the most important social media metric.
Instead of growing your followers, your focus should be on improving your engagement rate. This is the number of people who interacted with your post over the number of people who follow you.
Some consumers might not follow you but engage with your posts often. Using visibility boosting strategies is the best way to do this. Yet, this strategy will require a little bit more patience from you.
- Top Influencers Are the Most Ideal
Influencer marketing is one of the most effective strategies out there. Consumers are more likely to follow the advice of people they find relatable. This is why most businesses might make the mistake of choosing the top influencers to market their brand.
Pay more attention to brand alignment rather than the number of followers. You can avoid this common mistake by using micro-influencers to capture your target audience.
- Running an Instagram Marketing Account Isn’t Demanding
Another common myth about the digital marketing industry is that you can do it over free time. This is why most businesses assign the least time to Instagram marketing.
This terrible assumption results in lower conversion rates. This indicates that you will need to dedicate more time to implementing your marketing plan.
It would be wise to utilize at least three hours of your day managing content on your site. If you don’t have enough time to do everything on your own, hire a social media specialist.
Most businesses admit that for every dollar they spend on marketing they get at least eight dollars in return.
- Run a Business Oriented Page for Best Results
Another misleading marketing myth is that you must make everything on your page about your business to generate a consumer base. The number of brands that bombard their customers with endless ads would surprise you.
However, consumers are more likely to support a brand that isn’t trying too much. It will boost your business if you add a dash of personal stories. For instance, a client might be more loyal to your brand if they discover you share a certain hobby.
You can also incorporate funny memes in your stories. By doing so, your consumers will be eager to check any notification from your page.
- Stories Don’t Gather an Audience
Another common myth getting in the way of innovative marketing is that stories don’t attract audiences. This makes many digital marketers focus solely on feed posts. Even though they are the main features, it would be wise to explore other tools.
You can use reels and stories to support your content. Some digital marketers use the stories to share behind-the-scene and funny bloopers that engage the audience.
Besides, some features include polls that you can use to ask about your audience’s preference. Using these other features to support your main feed posts incites more interaction.
Common Instagram Marketing Myths
The popularity of the social media platform makes it an ideal environment for rumors to go around. Some common myths are even passed around as common knowledge. It’s advisable to check the sources of your digital marketing strategies.
You might want to direct more marketing efforts and time towards your content strategy for better results.
If you enjoyed debunking the common Instagram marketing myths, check out more articles on our website.
