It is evident that every employer brand is dependent on how the organisation operates, helping to attract talented professionals who are keen to embrace the same values, to thrive in the business. Organisational culture certainly influences the quality of work, productivity, and brand image in the long run.
Unless the company has strong workaholic star players, every company needs an influx of talent. Employees need to know whether the employer provides a great place to work. Every organization is perceived with respect to its culture and values, right from its hiring process to its decision-making process.
A strong employer brand relies on organisational values, employee strategy, and HR policies. A distinctive value system makes a strong brand foundation and important for consistent brand delivery. For example, Brandmatters employee value proposition is dependent on the value delivered to customers by your people!
Here are some strategies for employer branding that work well with all kinds of organizations:
- Be Visible
Even if the company is a startup or ripe for expansion into new geographies, your brand image must be strategized to create enough visibility to engage active and passive talent easily. It is important for decision-makers to listen to employees since the focus groups, in-house surveys, and exit interviews will narrate the employee experience.
This data plays a pivotal role in the promotion of the organisation to hire new talent. It also gives ideas of positive perception to new hires. It is essential to be aware of negative feedback too, with efforts geared towards constructive criticism for ushering in improvements from your side.
- Showcase your brand
Successful organisations rely on strong values and a streamlined HR strategy to create a strong employer branding strategy. It is essential to define the intended audience and the hiring parameters. The employer brand benefits when the HR strategy is focused on retention and employee engagement since these statistics paint a positive picture to the stakeholders.
- Spread the message and measure progress
Use diverse online channels including the company website, the intranet, social media sites like Facebook, LinkedIn and Twitter, job advertisements, and other mediums to communicate the brand message with stakeholders. The employer brand should be in complete harmony with the company brand with consistency in messaging, approach, and values.
- Measure progress with metrics
Develop relevant metrics that can measure the success of the employer brand in terms of quality of hired personnel, overall brand awareness across mediums, employee satisfaction ratio gauged through surveys, employee referrals for filling up job positions, and other measures.
- Don’t rest on laurels; monitor the brand
It is important for companies to monitor employer brand efforts ushering in new initiatives according to the economic climate. Pay attention to the reputation that you garner with time. Every organization needs to be a bank on creativity and transparency consistently since they matter to the branding efforts.
- Humanize the brand
Use employee satisfaction to benefit the employer brand. Humanize the brand and its values with addictive storytelling. Create authentic, effective content with videos that reflect on human relations, dedication, care, and empathy. Storytelling establishes your brand’s place perfectly, helping the employer to reach out and grow the intended audience.
- Anticipate job seeker’s questions
Stale careers pages honk on the employer achievements without focusing on what the job seeker wants. Churn out transparent content that anticipates their questions and provides insight into the company’s structure, policies, goals, vision and values. The employer brand needs to reflect on how prospective and current employees view and perceive the company.
Utilize rewards and incentives to boost employee morale leading to improved retention and employee satisfaction. Use the above strategies to boost employer brand in more ways than one. A worthy employer brand will continue to attract the attention of job seekers related to your domain.
